ECON 3411 Lecture Notes - Lecture 34: Perfect Competition, Product Differentiation, Takers

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Environment buyers and sellers: homogeneous (identical) product, perfect information on both sides of market, no transaction costs, free entry and exit. In the short-run, firms may earn profits or losses: fir(cid:373)s are (cid:862)pri(cid:272)e takers(cid:863)(cid:894)p = mr(cid:895), entry and exit forces long-run profits to zero. Why learn: ma(cid:374)y s(cid:373)all (cid:271)usi(cid:374)esses are (cid:862)pri(cid:272)e-takers,(cid:863) a(cid:374)d de(cid:272)isio(cid:374) rules for su(cid:272)h fir(cid:373)s are similar to those of perfectly competitive firms. It is a useful benchmark: explains why governments oppose monopolies. Illu(cid:373)i(cid:374)ates the (cid:862)da(cid:374)ger(cid:863) to (cid:373)a(cid:374)agers of (cid:272)o(cid:373)petitive e(cid:374)vironments. Managing a perfectly competitive firm (or price-taking business: setting price. Co(cid:373)petitive fir(cid:373)"s de(cid:373)a(cid:374)d: the de(cid:373)a(cid:374)d (cid:272)urve for a (cid:272)o(cid:373)petitive fir(cid:373)"s produ(cid:272)t is a horizo(cid:374)tal li(cid:374)e at the market price. This pri(cid:272)e is the (cid:272)o(cid:373)petitive fir(cid:373)"s (cid:373)argi(cid:374)al reve(cid:374)ue. (cid:1830) = (cid:1842) = (cid:1844) Decision: since, mr = p, set p = mc to maximize profits. Mr = p = and mc = 2q 10 = 2q q = 5 units.

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