CRIM 4654 Lecture 3: Lecture 3
Document Summary
This linear process of communication is the transmission model of source to receivers. Studies mostly focus on text and reception. Many media scholars have been interested in how audience reception feed production (arrow from reception goes to production) This pattern is now circular instead of linear. New media: internet and more digital forms of communication (social media, youtube) For example: a youtuber would fall under reception but now has the ability to produce. The hypodermic needle theory of needle effects and the mass media model. Media can be both singular and plural. Each tradition attempts to make an assumption on whether media is singular or plural. Wwii german theorists through the dialect of enlightenment (frankfurt school) During this time radio, print, tv, film. Tv: network era (there were very few channels) Social integration: the tv can help you do this if you were in charge of a nation state.
