ANTH 2110 Lecture Notes - Lecture 17: Mass Media
Document Summary
Talking about media increases media exchanged in everyday conversation. Mass media is in our everyday lives but isn"t appreciated. Media content as it enters our everyday conversations become playful. Media symbols in everyday language easily transmit stereotypes. Media symbols and people/characters can become political clich s and symbolic ex. Pros: universal topics of conversation harmless social catalysts. Cons: can lead to arguments, non-media watchers seen as ignorant. Talking about media in everyday life is a third of conversations: mental aspect of our lives. Can become a part of everyday life: the storyline/characters become important to the viewers" lives. Considered to be entertainment but they also bring up issues about identity and power. A normative system of ideas that guide social practices. Official stories, ideas and values that are told and retold to articulate and explain the status quo dominant norms that are cemented in society through ritualized public events and narratives. Ideology is a collective process we experience individually.
