ADMS 4900 Lecture Notes - Cost Leadership, Profit Margin, Learning Curve

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In most cases, firms compete for profit margin, you don"t want negative profit margin. To increase price you need to increase value (product differentiation firm) Another way to increase pm is to decrease cost (cost leadership firm) Learning-curve: cannot be imitated easily because it requires time. Threat of new entrants: lower for clfirm because new competitor has no benefit from learning curve & economies of scale. Supplier power: supplier will have less power over clfirm vs. avg firm (economies of scale: if the supplier increases the price when commodity prices increase, the clfirm can either. Absorb the cost because they have the ability to, due to a greater profit margin that already existed in comparison to an. They can also transfer the cost to buyer, because they will still be able to supply a cheaper product than the avg firm.

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