ADMS 2200 Lecture Notes - Lecture 13: Mary Kay, Personal Selling, Sales Promotion

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Datelina

Document Summary

Personal selling interpersonal influence process involving a seller"s promotional presentation. Chapter 15 personal selling and sales promotion conducted on a person-to-person basis with the buyer. A salesman is someone who sells goods that won"t come back to customers who will. Almost 10 percent of the canadian labour force is employed in sales positions. Selling is an activity that is thousands of years old. Early peddlers sold goods they manufactured or imported . viewed selling as a secondary activity. Following confederation, sales people from montreal and toronto travelled east to the maritimes and west through the united sates to winnipeg and victoria. In the 19th century, drummers sold to both consumers and intermediaries sometimes using questionable practices and built negative stereotypes which persist today. Sales professionals take a customer-oriented approach employing truthful, non-manipulative tactics in order to satisfy the long-term needs of both the customer and the selling firm.