ADMS 1010 Lecture Notes - Lecture 1: Marketing Myopia, No Logo, Corporate Social Responsibility

• School: York University
• Department: Administrative Studies
• Course: ADMS 1010
• Professor: Alex Browning

Document Summary

Adms 1010 a (7 pm) h (4 pm) This course provides a broad survey of the functional areas of business by engaging students in a critical discourse about management, its sub-disciplines, and the current issues and future challenges facing business. This discourse is reflected in the course readings, which pair classic management articles with writings from alternative or contradictory perspectives. Using a variety of media we will also examine current news stories to illustrate and assess the practical relevance of each of the management ideas presented. Students will be challenged to develop, articulate, and support their own thinking in relation to contemporary business issues. The course is intended to prepare students for success in the upper-level bas course requirements. By the end of this course students should be able to: Describe the scope and central concepts of management and the functional domains of business.