FS102 Lecture Notes - Lecture 9: Dominant Ideology, Independent Film, Motion Picture Production Code
Document Summary
As the textbook explains, film is regarded by many theorists as reflecting the dominant ideology" of our society so reinforcing those values as much as religion, the police, the government etc. Rugged individualism (horatio alger myth) and the american dream dominant ideology can lead to non-dominant citizens being depicted as stereotypes. E. g. women, lgbtq+, ethnic minorities, the disabled, foreigners. Not independent film, documentaries, foreign film, silent film, or animated film. Preferred reading model (by stuart hall: meanings are encoded by producers, meanings are decoded by reader/viewer. The viewer receives the message & interpret it. Receiver decodes in 1 of 3 ways: acceptance 2) negotiation 3) opposition. Depends on your cultural background & place in social hierarchy. Are today what we call sound films which often had salacious content -today they are repackaged as dvds called. Complaints by civic and religious groups about salacious content in films led to the motion picture producers and.
