EC140 Lecture Notes - Lecture 10: Aggregate Demand, Aggregate Supply, Diminishing Returns

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EC140 Full Course Notes
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What happens if prices rise: the money that people hold can buy fewer goods, people are poorer which means consumption falls. What happens if prices fall: value of money held goes up, consumption therefore rises. Ad curve shows level of real gdp for each price level where desired aggregate expenditure equals actual gdp: equilibrium output from the simple macro model for each price level. Changes in price level cause: shifts of the ae curve, movements along the ad curve. As price rise: people are poorer and consumption falls, exports fall, foreign goods are cheaper and imports rise. All three changes mean that price rise causes real gdp to fall: move up and left along the ad curve. Ad increases and the ad curve shifts right if ae shifts up: increase in income in export markets, increase in business optimism, increase in government spending. Real gdp increases as ae shifts up. Shift derived from simple multiplier = 1/1-z.

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