CS203 Lecture Notes - Lecture 3: Electric Light, Movable Type, Technological Determinism
Document Summary
Not everything that we read is true: mcluhan the automobile quote. As an educator, his goal was to make people more aware of. Media constitute environments: as a result of that, they are invisible to us, the quality of that environment enable to constrain the activity of those within it. What mcluhan wants to do is to provoke us of the water. Media world: blissfully ignorant of what the media do to them: wants us to know how media affects us, using a basic tactic of theory, wants to make what is familiar to us, strange. Wrote probes and intended them to intrigue us and unsettle us: the first and most vital step of all is simply to understand media and their revolutionary . Wanted us to think about contrasts: e. g. , age of print vs. electric media (cid:1) (cid:1) (cid:1, the medium is the message .