CS101 Lecture Notes - Lecture 10: Michael Geist, Stereotype, Walter Lippmann
Document Summary
December 8th essay handed back and there will be extra office hours to do so. Public service announcement: which of the following does not hail from ivy lee. Top underreported story canada-europe comprehensive economic and trade agreement (ceta) Can"t say violent video games make kids violent". The mass of reading public is not interested in learning and assimilating the results of accurate investigation . Hypodermic needle approach media has a direct and equal effect on people at the same time. Bachelorette makes everyone have the same views on marriage choosing how you use it. Passive audience, monolithic audience we just all passively sit there and accept the television show. All the audience is the same and is effected in the same way. Two-step flow model media doesn"t immediately influence everybody but it does influence some people and then those people impact others opinion leaders .
