CS101 Lecture Notes - Lecture 3: Horizontal Integration, Vertical Integration, Supply Chain
10 Oct 2020
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Document Summary
Know the definition of key terms: convergence, concentration, consolidation as well as sub- types. Understand some of the critiques of corporate convergence. Know the major media corporations in canada, and the major recent mergers and acquisitions. Know the times convergence was critiqued and the changes that were made to regulations and when. Concentration (of ownership): when multiple media outlets have the same corporate owner (e. g. southern newspaper chain ordered 41 other) One newspaper owns a lot of newspapers vertical integration. Company own the film studio, production and the movie theater. Company owns multiple businesses that might not be related. Convergence: how multiple media forms are able to come together due to a common digital base. Corporate convergence: when media companies specializing in different forms of media come together to take advantage of the presumed synergies enabled to digital content. Walt disney co. -- they have a concentration of ownership. Concerns over influence of owners on content labour issues.
