CS101 Lecture Notes - Lecture 11: Data Mining, Data Protection Directive
27 Jul 2018
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Document Summary
Copyright is at the heart of communication and culture. It shows who owns cultural material and hence is extremely important. it underpins the ownership of cultural commodities and hence of the cultural industries as a whole. The history of federal governments concern with privacy was a long one. Chung and grimes- marketing directly to kids had been a concern got ages. (saturday morning cartoons). here, as elsewhere, internet changes things a lot because of data mining and because of aggregation. This is where individual kids info cannot be used to market or sold, but aggregate data can be and is. Kids were previously considered less sophisticated tv audiences. By using facebook, one becomes part of the commodity they are willing to sell. their revenue model is based on selling your information to data mining companies. This also applies to old media like tv. the commodity that a tv network sells is not tv shows, but audiences to advertisers.
