CS101 Lecture Notes - Lecture 3: Horizontal Integration, Vertical Integration, Toronto Star

• School: WLU
• Department: Communication Studies
• Course: CS101
• Professor: Nathan Rambukkana

Document Summary

Peter genzinger- pgenzinger@wlu. ca http://library. wlu. ca/services/course/canadian-communication-context key words; media ownership, convergence, canad* References uses publication date because timeliness is important e. g (rambunkana, 2014). Concentration (of ownership): when multiple media outlets have the same corporate owner. Multiple kinds: horizontal integration (chain ownership, vertical integration (own part of its supply chain, conglomerates (multiple ownerships can be related or unrelated e. g. This is what businesses call this process (cid:862)co(cid:374)(cid:448)erge(cid:374)ce(cid:863) a(cid:374)d (cid:862)co(cid:374)ce(cid:374)tratio(cid:374)(cid:863) (cid:373)ore critical ter(cid:373)s. Stay informed about issues around the world. Ensure that we have choice in what we are consuming with respect to media. Concerns over influence of owners on content. Operated 23 television services, 83 radio station and 100 websites, along with various forms of display advertising services. 58 television services, dozens of websites, radio stations. Dozens of major canadian daily newspapers, consumer websites, formerly apart of canwest global. Tva television media, sun media, 40 daily newspapers, cable television, internet, home and mobile telephony.