CS101 Lecture Notes - Lecture 10: Data Protection Directive, Canadian Human Rights Act, Data Mining
14 Dec 2016
School
Department
Course
Professor
CS101 Lecture Week 10
• Privacy, Surveillance, and Control
• Nancy Holmes: the history of Canadian Law around privacy
• Siva Vaidhyanthan: privacy issues around social media
• Karl Nerenberg: talked about some of the privacy issues around Bill C51 – Antiterrorism Act
• Chug ad Gries, Data Miig the Kids: “urveillace ad Market Research “trategies i
Childre’s Olie Gaes
o Maketig dietly to kids has ee a oe fo ages “atuday oig atoos
▪ People ee’t oeed ith the otet of the shows on Saturday cartoons,
they were concerned with the types of advertisements being displayed (such
like games, chocolate, sugary products)
o Here, as elsewhere, the internet changes things A LOT
o Because DATA MINING and because of AGGREGATION
o This (latter) is where individual kid info cannot be used to market or sold, but aggregate
data can be and is
▪ The internet can really change the relationship between marketing, data and
children because of data mining and aggregation
▪ Marketers use Internet games for kids (Neopets/Club Penguin) to see what they
would buy for their character in the game, and reflect it onto what these kids
would buy for themselves
o US Legislations called Children Online Privacy Protection Act – protects kids for online
marketing ad sueillae, they a’t sell you data ut they a aggeated the data of
all sorts of kids and the patterns between each kid that is sold to marketers *COULD BE
USED FOR ESSAY
o Users of these sits are the commodity – you by using Facebook are apart of the
commodity that Facebook sells. Their revenue model is based on selling your
information
• Data Protection
o First concern was with government electronic data – 97’s ith histoial
antecedents, of course)
▪ What this eas… Nay Holes – when govt data found its way onto magnetic
tape and large computers, suddenly there was a new kind of concentration of
person records, because of computers gathering data
o Caada’s Piay Coissioe eated as pat of the Canadian Human Rights Act, 1977
o Canadian Privacy Act and Access to Information Act, 1981
▪ You can apply to see what information the government has about you, and if
they have any they must tell you (though you must pay for them to dig up your
information)
o 1995 European Union Data Protection Directive
o Whih leads to…
• PIPEDA (Personal Information Protection and Electronic Documents Act)
o Implemented in stages, 2001-4
o Applies privacy controls to commercial and other entities
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