CS101 Lecture Notes - Lecture 3: Transmedia Storytelling, Cross Ownership, World Trade Organization
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Concentration: whe(cid:374) (cid:373)ultiple (cid:373)edia outlets ha(cid:448)e the sa(cid:373)e o(cid:449)(cid:374)er, horizontal integration (chains) increasing production of goods and services at the same part of the supply chain (american eagle makes t-shirt aeropostale makes pants so they decide to start trading) A lot of media in the same hands such as newspapers they own several publishers such as toronto star, montreal gazette, new york times etc: vertical integration. The same company owns business that directs other people to their other (cid:271)usi(cid:374)ess does(cid:374)(cid:859)t (cid:374)eed to (cid:271)e the sa(cid:373)e ci(cid:374)e(cid:373)as o(cid:449)(cid:374)i(cid:374)g (cid:396)estau(cid:396)a(cid:374)ts i(cid:374) thei(cid:396) theaters. (warren buffet and berkshire hathaway, they own a shit ton of other companies wikipedia) When media companies specializing in different forms of media come together to take advantage of presumed synergies enabled by digitization/digital content. One of the huge media companies called global bought a chain of newspapers. They would buy a newspaper company and relate it to their tv station, website in order to synergize everything together.
