BU491 Lecture : Chapter 7 – Implementing the Strategy
Chapter 7 – Implementing the Strategy
Three Specific Groups in the Transnational Company
Global business manager – coordinate and integrate activities across barriers and capture the
potential benefits
oGlobal business strategist -
oArchitect of worldwide asset and resource configuration – person in charge of
overseeing the worldwide distribution of key assets and resources
oCoordinator and controller of cross border transfer – task of coordinating flows of
materials, components, and finished products
Worldwide functional manager – individuals with the specialist responsibility for activities like
R&D, manufacturing, and marketing, as well as those responsible for support activities, such as
CFO and CIO
oWorldwide scanner of specialized information and intelligence -
oCross pollinator of “best practices”
oChampion of transnational innovation
Geographic subsidiary manager
oActing as bicultural interpreter
oBecoming the chief advocate and defender of national needs
oExecuting the vital frontline reasonability of implementing the company’s strategy
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