BU481 Lecture Notes - Lecture 9: Disney Store, Go.Com
Document Summary
Did eis(cid:374)er"s 20% gro(cid:449)th target still (cid:373)ake se(cid:374)se, parti(cid:272)ularly (cid:449)he(cid:374) dis(cid:374)ey fa(cid:272)ed increasing competition across all its businesses. Porter"s 5 forces: power of suppliers, power of buyers, threat of new entrants, threat of substitutes, rivalry amongst competitors (high) Training required all employees and executive were required to spend a day dressed as characters at the theme parts as a way to develop pride in the disney tradition. Katzenberg exceptional work ethic trickled down forcing employees to step up. Creativity was a central factor in their early success. Expand sales internationally with usa being majority with europe= 40$ and japan= 80% Many operations within the walt disney umbrella. Goals: want all employees to feel the love for walt disney and its characters like their customers feel. Product/ market focus: market diversification/ market penetration. Existing product in many areas but are looking expand geographically and within the areas they already occupy. Core activities: cruises, touchstone media, media networks.
