BU352 Lecture Notes - Lecture 18: Consumerism, Swot Analysis, Social Movement
Document Summary
Helps you guide help them know if they"re on the right track. Make people learn to value the company and follow rules. Flows from general norms of conduct to specific values. Subareas within marketing have ethics on code of ethics to deal with specific issues. The influence of personal ethics: why people act unethically. Decisions often have conflicting outcomes, where both options have positive an negative consequences. Consider general public and if it"s good for them. Voluntary actions taken by company to address ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Things not expected by companies but they still do it. Red: customers don"t support companies that aren"t seen as ethical and socially responsible. Ethical but not socially responsible may not have enough resources. Profits are impacted by how ethical you are want to work with companies who are more ethical and socially responsible.
