BU121 Lecture Notes - Lecture 4: Business Model Canvas, Value Proposition
Document Summary
Components of a business plan: consider for inal report, key quesions answered. For project, not tesing: for an efecive business plan presentaion. Think of resuling implicaions for your business model: key trends, industry forces, market forces, macroeconomic forces. Think and create visually: words, drawings/images, demonstrate relaionships. Has to make sense to customers in order to be able to follow through with it. Build on them to improve your business model canvas (drive business blocks: ask what if?" quesions, rules: Value proposiion design: beneits you design to atract customers must it with customer segment characterisics in the market. January 11, 2016: their gains, pains and customer jobs, customer jobs. What they"re trying to get done in their work and lives (from their point of view) Funcional jobs performing or compleing a speciic task. Social jobs how they want to be perceived by others. Personal/emoional jobs seeking a speciic emoional state. Context where job is performed may impose constraints or limitaions.
