BU121 Lecture Notes - Lecture 4: Product Market, Value Proposition
Document Summary
Bu121 si session week 1: the value proposition canvas is comprised of a customer profile and value map, we use a value proposition canvas to ensure we are designing products and services customers want. Gains: what gains do your customers get from completing these jobs. Customer jobs: what are your customers trying to get done, functional, social, emotional. Pains: the potential bad outcomes and obstacles related to customer jobs, the thing that annoys customers. Products and services: a list of all products and services your value proposition is built around. Gain creators: how your products and services create customer gains. Pain relievers: how do your products and services alleviate/ reduce customer pains. The key is fit: problem solution fit on paper creating value. Is it financially possible and worth it to start the venture. Value proposition statement: value proposition is the benefit the customer derives from the product (cid:862)for___________(target customer) who __________ (statement of need or opportunity),
