BU121 Lecture Notes - Lecture 3: Eye Contact, Elevator Pitch, Proverb
Document Summary
Bu-(cid:1005)(cid:1006)(cid:1005) lecture (cid:1007): the art of the elevator. You are pitching your business to investors because you need their money. The pitching format you use depends on what stage of the investor-courting process you are at. Graded on 4 areas: structure, open and close, delivery, connection with audience. The opening and conclusion are where you capture your audience: try and make them relatable to you. Do(cid:374)"t memorize word for word: memorize idea for idea, point for point so it is easy to recover. The key elements of an elevator pitch for investor funding: pain funding. Show what the problem your product is trying to address, the market void you are trying to fill: gain statement. You must demonstrate the value proposition and competitive advantage, how your product solves the pain and is unique and valuable to customers: wiifm. You must demonstrate why the idea is worth the investor taking more time to listen.
