BU121 Lecture Notes - Lecture 2: Cash Flow, Business Model Canvas, Investment
Document Summary
The business model for a company can determine the source of success or failure. You might have a great product but if your business model is flawed it can wreck your. The way an organization creates value, delivers it, and captures it. Tesla creates high quality cars , delivers it effectively and efficiently by direct order, captures value by creating a strong brand around innovation and fun. Creation of value providing a different a different product that customers will find useful. Delivery how you customer will receive your product. Capture value how to monetize value, capture customers, and retain them (repeat) Case study: 3 ways to make $ on water filtration: q-water: rent to restaurants, aquaovo: one time sale to individuals, event water solutions: pre-event fee to event holders. Advantages to renting (customer"s perspective) business not responsible for repairs, no major upfront investment, creates revenue potential. Buying advantage to individual households no monthly fees, better looking.
