BU111 Lecture Notes - Lecture 1: Reputation Management, Kodak, Ikea
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BU111 Full Course Notes
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Document Summary
Organization capabilities: skills, talents, of the organization culture is shaped by leaders the capabilities of the organization is going to create a bias towards what strategies to move towards. Human resources, financial resources, and capital resource. General enviro, pest factors how to do an external analysis pest. Balance of trade, whether you import more than you export, positive when you export more than you import better for economic health. Productivity, the comparison to inputs to outputs, high productivity is efficient and effective at what youre doing it is cheaper to make products. Why consumers exist in society, therefore they reflect and influence consumer preferences, and affects our workers ex. Japanese workers are more committed because they took personal pride in organization is a reflection of the culture. Standards of business conduct, bribery is essential versus negotiation. Corporate social responsibility, society determines what social factors we value ex. Customs: affect how we do things and when we do things ex.
