BU111 Lecture 1: All chapter 1 notes
19
BU111 Full Course Notes
Verified Note
19 documents
Document Summary
In other words, a company must know its internal and external environments, as knowing itself and the enemy from the sun tzu quote. Why start with critical success factors: guide our daily actions and strategic actions, use them to maximize success and cannot guarantee success over time if csf are not always kept in mind. Can cause organization failure: thinking about csf ensures you"re thinking about the entire organization and its different functions without favoring any specifically. Shows connection between functions and how one affects the other: performance defined by alignment and good implementation, achieving financial performance, the most obvious of the factors because 27823 is what is going to keep the company going. Important because it"s the main goal of the company: financial performance the achievement of positive cash flow and profitability. It"s okay if a start-up has a negative cash flow in the beginning because the introduction stage costs the most money and then it turns into profit.
