BF290 Lecture Notes - Lecture 4: Broken Windows Theory, Thomas Kuhn, Urban Decay
Document Summary
Compared to no music, in-store (cid:373)usi(cid:272) had (cid:373)i(cid:454)ed effe(cid:272)ts o(cid:374) a (cid:272)usto(cid:373)er"s (cid:373)ood: sometimes positive, sometimes negative, and sometimes non-significant. Slow music tended to elicit positive responses; fast music associated with negative responses. Michel, a. , baumann, c. , & gayer, l. (2017). The effects of in-store music in service settings. Journal of retailing and consumer services, 36, 21-32 http://dx. doi. org/10. 1016/j. jretconser. 2016. 12. 008. Qualitative techniques: qualitative interviews, focus groups, field research, historical-comparative research, content analysis. Qualitative interviews: structured (all questions pre-determined, semi-structured (questions pre-determined, but with flexibility to ask new questions, open-ended flexibility to discuss whatever comes up) Focus groups: group interviews, data is taken from group discussion. Field research: data is collected in a natural setting, researcher observes and makes notes. Historical-comparative research: researchers use documents, historical data, and statistics to compare social phenomena across times and/or cultures. Content analysis: some similarities to quantitative content analysis, but analysis is qualitative, currently often facilitated by sophisticated software.
