Women's Studies 2220E Lecture Notes - Lecture 5: Feminist Media Studies, Culture Jamming, Feminist Theory

• School: Western University
• Department: Women's Studies
• Course: Women's Studies 2220E
• Professor: Kimberly Verwaayen

Document Summary

Or engaging studies of media through feminist lenses and for feminist aims. The intersection between critical media literacy work and feminist theory and practice, Feminist culture jamming employs techniques which catch people off guard, unsettle established ideas and erode patriarchal culture by mounting a challenge from within its institutions. The witty, often irrelevant, reworkings of patriarchal culture embodied by feminist culture jamming engage audiences to help dispel the tired stereotypes of humourless (cid:498)feminist killjoys,(cid:499) channel genuine critique and anger, and engender understanding and insight(cid:499) Culture jam works to (cid:498)jam the machinery(cid:499) of contemporary capitalist commodity shifting and swerving so that we might come to something different in what we culture; it employs the dominant codes with exaggeration and/or other forms of. Repetition with difference, exaggerating the very assumptions around. It is a form of alternative media alternative to corporate advertising see and what we know. You may want to visit (cid:498)feminist culture jamming(cid:499)