Sociology 2172A/B Lecture Notes - Lecture 8: Ashton Kutcher, Uncle Remus, Flag Of Mexico
20 Apr 2016
School
Department
Course
Professor
Document Summary
Coke vs. pepsi: everybody wants to be a hero ad. If you are abled body vs. disability heterosexual vs. gay, normal weight vs. overweight (dominant groups) The privileged people in the society who walk around with their invisible knapsacks (privileged) dominant groups in society. People who do not need to worry about anything, they can go anywhere and do anything without their personal characteristics restricting them (white men) Don"t want to offend majority (majority isn"t number, it means dominant) Deny role of consumer (unable groups often ignored or not shown) Ex: aunt jemima ad: pancake mix (using black mammi figure portrayed as a servant) Fairy soap ad with white and black kid. Life cereal boxes: regular vs. maple and brown sugar (black ppl vs. white ppl) War poster of gorilla destroy this mad brute and front cover of vogue magazine. Women in animal like poses (diesel ad) how to control wild animals .
