Sociology 2172A/B Lecture Notes - Great Transition, Halifax Gazette, Deodorant
25 Apr 2014
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Letter to profs at western saying: ! Topic of advertising basically ignored in sociology! Stereotyping , consumerism (associated with advertising and sociology)! Values reinforced in ads. or a result of ! Ads tell what is needed, certain products in society! ex. brushing teeth! Hidden message: if you want to be successful, popular, ex. Continuously evolving products (didn"t need them before)! ex. super bowl campaigns and ads! Why advertising is studied in sociology: distribution of resources! Vast amount of social and economic resources are distributed determined by ads! Human capital, people (brilliant) involved in advertising! Social institutions (advertising now a main one)! 3500 ads a day, before computer ads: impact on society! As technology changes, there are new ways of ads reaching you! Huge impact on society! came from an ad campaign : agent of social control! Telling us what"s appropriate, for men vs. women! Uggs, how they became popular, if you wear them you"ll be popular!
