Sociology 2172A/B Lecture Notes - Lecture 10: Hearse, Organ Donation, Seat Belt
Document Summary
Social advertising: the canadian government is the largest social advertiser in terms of money spent, more than the. In ancient greece and rome: there was advertising to free slaves. In england during industrial revolution: to abolish debtor prisons place where you would go if you owed money, to grant voting rights to women, to do away with child labour. In 19th century america: abolition (get rid of slavery), temperance (to get rid of drinking or regulate alcohol), and suffragette (rights for women, regulate quality of foods and drugs. Ad campaigns from the 1980"s: generation of non smokers (1981, this was the first integrated plan that they established. She was a real person not an actor. She was a waitress in a diner and was starting to die from cancer, she had never smoked at all but worked in smoke filled restaurants.