Sociology 2172A/B Lecture Notes - Lecture 2: Denim, Media Consumption, Cover Charge
6 Feb 2018
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Document Summary
Spot advertising during commercial breaks, full-colour advertising spreads in the press publication, outdoor and cinema advertising all retain their high profile, audience reach and dramatic impact: advertising landscape is changing. It is becoming pitted with many new media vehicles ad digital technology reduces start-up costs for print, internet and broadcast media. Newspaper company decline in uk & us: this happens all over the world, reduction in traditional advertising because more consumers are viewing and interacting with media content while on a cell phone or other wireless device. Little use for the theories of advertising: the advertising budget is often the first to be cut in difficult economic time sadvertising, advertising can also be used to match competitive activity or to build brand presence. Since research before purchasing isn"t likely, people tend to buy one of the 5 or 6 brands they have previously heard of and easy to find.
