Sociology 2172A/B Lecture Notes - Lecture 9: Mattress, Canadian Imperial Bank Of Commerce, American Apparel
25 Jan 2017
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Functional ranking- depicts women being associated with the home. Marketing to a younger crowd (cid:523)camry(cid:495)s are middle aged, old peoples cars(cid:524) Women associated with home, men in businesses, etc. Men when seen with children, seen you boys but not often, but some symbolic meaning. Ads with men cleaning and associated with the home are rare. Relative size- depicts men as taller and larger than women, except when women are clearly superior in social status. All ads boys were taller than girls. This happens when there is a status difference. Guy is more powerful and in charge, women scrunched up in arm looking at. In ad women are looking up at men him admiringly. Little kids see this and this is what they grow up with, we are being taught this all the time. With advertising being a big part of our world, important to look at this stuff. Man forcing himself on top of her, man has more power.
