Psychology 3720F/G Lecture Notes - Lecture 4: Personal Development, Rafe, Social Learning Theory

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Short-term: learning: thorndike"s law of effect if our helping is rewarded, more likely to help in future. Social learning theory: we learn by imitating others: social & personal standards, norm of reciprocity: we should try to repay in kind what another person has provided us. Regan: ps seated w another student (confederate) - c leaves then returns w or w/out coke. C asks p for a favour selling raf e tickets (dv) Ps given gift bought 2x as many raf e tickets. Occurred regardless of whether they liked confederate or not: norm of social responsibility: we should help those who need help (asking for directions) Natural disasters ppl willingly donate: personal moral code: Expectations for oneself in particular situations values are a reason of helping. #1 reason (87%) for helping is if its consistent w values. May also be embedded within religious beliefs. Empathy-altruism hypothesis: feelings of empathy for a target can motivate purely altruistic acts.

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