Psychology 2720A/B Lecture Notes - Lecture 6: Stationary Point, Normative Social Influence, Social Forces

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Mike Morrison

Document Summary

Thursday, october 26, 2017 social psychology conformity, compliance, and obedience. People conform when faced with a new or unusual situation. By using the behaviour of others as a guide we can (presumably) also behave in an appropriate way. Informational in uence: desire to correct, accurate, and have good information. We decide what behaviour is correct" by looking for information from others. We follow others when we don"t know for certain what the right; behaviour is. They must know something i don"t know": doing as others do; Situations which are most likely to produce conformity due to informational social in uence include: ambiguous or confusing situations, crisis situations, when other people are experts. Normative in uence: desire to gain rewards, avoid punishments, and follow social norms. Social norms: rules about what behaviour is acceptable or typical (descriptive, injunctive) We learn the rules by following others conformity. Wanting to t in and be liked, and not disliked.