Psychology 2720A/B Lecture Notes - Lecture 5: Normative Social Influence, Rainbow Family, Toothpaste

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Leslie Janes

Document Summary

Any change in behaviour caused by another person or group. A change in behaviour requested by another person or group. A change in behaviour that is ordered by another person or group. Informational influence: we want to be right. Normative influence: we want to be liked. When do we conform to social influence? informative: ambiguity of social situation, crisis situation, presence of experts. Asch asked people to judge the length of a line in the presence of others. Main findings: 37 % of time, people conformed to make wrong judgment, most participants (76%) made incorrect judgment at least once factors relevant to conformity. Conformity can disappear: private versus public judgments lack of unanimity cultural differences in conformity. Women conform slightly more often than do men: gender differences are small, though reliable, could be due to topics studied, could be due to strivings for harmony and interdependence.