Psychology 2070A/B Lecture Notes - Lecture 2: Social Proof, Social Loafing, Social Influence

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Taylor Kohut

Document Summary

Conformity: a change in behavior as a result of the real or imagined influence of other people. North american culture stresses the importance of not conforming, part of being an individualistic culture: we want to be perceived as people who make up our own minds o. Conformity and make people do astonishing things o. A group of teens joined in and helped kill reena virk. Informational social influence: the need to know what"s right When we don"t know what to do, we follow the social world. We often feel uncertain about what to think or how to act. We see others as a source of information to guide our behavior. Informational social influence: conforming because we believe that others" interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action. Private acceptance: conforming to other people"s behavior out of a genuine belief that what they are doing or saying is right.