Psychology 1000 Lecture Notes - Lecture 5: Social Marketing, Swot Analysis, Cervical Cancer

• School: Western University
• Department: Psychology
• Course: Psychology 1000
• Professor: Leslie Janes

Document Summary

Chapter 3: program planning models in health promotion. Models provided planners with direction and a framework to build interventions. Generalized model teach basic principles of planning and evaluation present in most models (5 steps): Collecting and analyzing data to determine the health needs of a population, identify priority populations. Understand community context, examining old data and collecting new data. Phase 3: developing a concise statement of the issue. Phase 4: determining what is known using scientific literature. Phase 5: developing and prioritizing program and policy options. Phase 6: developing an action plan and implementing interventions. Improve existing program or policy, measure effectiveness, planners decide on appropriate outcomes to measure. Mobilizing for action through planning and partnerships (mapp) (ov fifa) Foundational approach to planning and evaluation in public health setting, particularly among local health departments. Goal = improve health and qol through mobilized partnerships and taking strategic action. First phase: organizing for success and partnership development.