Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 2: Consumerism, Focus Group, Calamine
20 Sep 2017
School
Department
Professor
Document Summary
Freud: psychoanalytic school of thought, ego, superego, and id. Smoking as a social sign: signifier = cigarette, signified = liberation and power, ex. Crayola america ad: signifier = crayola, signified = nationalism, creativity, the object is the same, and every ad ads a different signified to the material object, the meaning is not fixed, its something created by advertisers, ex. It was bernays that linked mass consumer goods to unconscious desires: he connected feelings to selling, the best way to sell something is to appeal to the heart, importance of pathos, ex. Thank you, mom p&g ad: shared experience, you can relate to what is on screen. Toys r us: the excitement of consumerism, the toy store is framed as a social experience, a lot of gendering, the older children chose the more expensive, they become more savvy when it comes to consumer culture.
