Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 1: Little Albert Experiment, Crayola, Unconscious Mind

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3207F/G
• Professor: Selma Purac

Document Summary

Brings out the importance of peers (how they see you and how you see yourself in the competitive environment which is school) I(cid:374) o(cid:374)e of the ads, the(cid:455) did(cid:374)(cid:859)t just sell (cid:272)(cid:396)a(cid:455)o(cid:374)s, (cid:271)ut also a(cid:373)e(cid:396)i(cid:272)a t. This ad was targeting parents more than the kids; it sends the message that the child will be a strong american citizen if they use these crayons. In the ad they show images of american history. They talk about thinkers, dreamers and creators. Ho(cid:449)s the (cid:272)hild(cid:859)s pote(cid:374)tial as a(cid:374) a(cid:373)e(cid:396)i(cid:272)an citizen. It sends the message that you need to support your own country and buy. This ad was released during a time of economic crisis, and it was actually. Pa(cid:396)e(cid:374)ts (cid:449)o(cid:374)(cid:859)t (cid:374)e(cid:272)essa(cid:396)il(cid:455) feel bad of lavishing these new goods on their children during effective in increasing the sales of crayola this time of year. Famous footwear (american chain) ad: brand name footwear at discounted prices.