Media, Information and Technoculture 3000A/B Lecture Notes - Lecture 4: Euphemism, Nominalization, Junk Food
18 Dec 2017
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Science interpretative: qualitative text analysis (semiotics, rhetoric, cda) There are two answers in connection with semiotics! Answer 1: signs come to mean by being referential: relating to externa reality iconic, indexical, and symbolic, person"s experiencing sign and reality. Answer 2: signs come to mean through the relation of the sign. Does not go beyond language itself to explain how signs come to mean. Rather, we experience (sense) signifiers (forms or shapes) which invoke mental pictures (signifieds) based on paradigm and syntagm. Foucault: reality does not exist language is all there is . It becomes increasingly difficult, or even pointless, for the subject to distinguish a. Real existing behind the flow of signifiers poster: no real , just flow of signifiers; flows of sensory impressions on our minds; multiple interpretations, the only thing we have are multiple interpretations, nothing is real! Social life becomes a matter of positioning recipients to receive messages.
