Media, Information and Technoculture 2200F/G Lecture Notes - Lecture 3: Ethnocentrism, Binary Opposition, Ferdinand De Saussure
22 Mar 2016
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Document Summary
Constantly calling atenion to the presence of the ilmmakers. Appears to be reluctant to paricipate in the ilm. Deconstrucion do not naturalize what is socially constructed. Extended beyond saussure, and the ields of linguisics. 1940s, 1950s, structuralism spreads thinkers began to take up the quesion of structure, diferenial structures, and the noion of the sign as a way of thinking of issues other than language. Structuralist approaches uses to analyze diverse social and cultural phenomena. Basic building blocks producing meaning through the use of signs was imported into these intellectual ields. Structuralists view social and cultural phenomena as bearing meaning and thus as signs. Structuralists view social and cultural phenomena as parts of diferenial systems, not as having meanings in themselves. Soccer it is the system of sport that gives that acivity its meaning. That structure determines the posiion of every element.
