Media, Information and Technoculture 2200F/G Lecture 4: Hegemony
13 Feb 2017
School
Department
Professor
Document Summary
Invented new ways of thinking rather than building upon old ones. Form of political rule in terms of the different states (goes back to greece) Marx: extends the idea of domination/forces of rule and brings in class relations: ruling class exerts hegemonic control over working class (class hegemony) Ideology conscious system of beliefs: applied to both dominant and ruling classes. Hegemony the whole lived social process: a system of interaction that cannot be escaped (can refuse to buy apple products. Have ideological differences with apple but you can"t escape its social dominance: a set of social practices, not false consciousness/manipulation but a shared sense of reality. Culture formed from various components of hegemonic process: a way in which we internalize ideological forces (purple and western) Dominant, residual, emergent: three dynamic, interrelated elements within culture: three different elements of society; it"s a negotiation it goes back and forth.
