Media, Information and Technoculture 2154F/G Lecture Notes - Lecture 2: Dependent Clause
19 Sep 2016
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Under 30 words: you don"t want to put too many things in the lead, becomes too hard to read, too wordy. The inverted pyramid is used to show how to order facts in your story. There are different kinds of leads-important fact, question, quotation, etc. Starting a lead with a subordinate clause (sentence that can"t stand on its own) is usually not a good idea because it lacks content- readers don"t know what it modifies therefore they don"t know what the issue is. Don"t be cute if the story doesn"t warrant it. Include who, what, where, when, why and how but don"t include all of them in the opening sentence. Leads are not headlines: e. g. , fire destroys buildings is a headline, e. g. , a fire destroyed a building yesterday is a lead. An effective lead is when the story that follows it flows naturally and factually from it.
