Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 1: Time Warner, Warner Bros. Television, Warner Music Group
4 Apr 2016
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Document Summary
Turner broadcasting (tbs, tnt, turner classics movies) Turbine inc. (lord of the rings online) Internal markets: creates a product in one market, use that product and recycle it to the other, direct content in one becomes a direct content in another, without having to reproduce and recreate material, markets that wb owns. Women and other would like the music video: recycling. Batman script was recycled into a novel. Comic books (dc comics part of wb) Every time a company advertises batman, wb makes money. Pre sold property: properties where an audience already exists, less risky than new projects, ex. Jaws, the godfather, the exorcist, iron man, charles angels, Advertising: ads on billboards, trailer spots, magazines, etc. At the box office: batman made . 49 million in its first 3 days, limit competition, limit releases to seasons . Vals market segmentation: vals stands for values, attitudes, and lifestyles . So many stations and programs on tv, because we are the consumers.
