Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 11: Netflix, Cultural Imperialism, Digital Goods
30 Jul 2018
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Document Summary
Counterforce 3: a new politics of culture. Marx said capitalism presents itself as a great heap of commodities : this includes cultural commodities. There are huge quantities of films, games, music, and other cultural artefacts being produced (and increasingly varied in terms of genres and topics) But in terms of what people are watching and listening to, there"s a lot of sameness: only a very small proportion get wide attention, in part because of marketing power of large media conglomerates favour a. Tendency for cultural industries to be dominated by blockbuster hits . Following pareto power laws: 10% of films or music produced make 80% or 90% revenues. In old media there are few big hits and many less successful products. There is only space for so many books in the store, or so many films in the cinema, or a few prime time tv spots.
