Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 3: Lucasfilm, J. J. Abrams, Raymond Williams

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Cultural objects and services are increasingly made to be bought and sold on capitalist markets. Pok mon go provides a concrete, contemporary example of how widely and deeply this commodification of culture has extended. From 1700s on: market professionals e. g. authors and musicians producing books and music for sale: various types of artists, musicians, writers setting up as cultural professionals (publishing for the market) Plus state and public service cultural creation. An adaptation of raymond william"s concept of the corporate professional" form of cultural production, Whereby, starting from the early twentieth century, but increasing from the mid-twentieth century, What is a corporation: a very big business. Corporation : a legal entity, with the rights of an individual to make contracts, owned by a shareholder, and enduring beyond the lifetime of its individual owners. Conglomerates: one thing in mind how to make money. People think that conglomerates are better" than they are (they characterize them with adjectives that are positive)

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