Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 10: Culture Industry, Internet.Org, Disneyfication
30 Jul 2018
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Document Summary
Original culture industry hollywood: take off point for commodification of popular culture, served as a template for other products worldwide, american media companies look internationally. Allows cheap overseas sale of films, tv, music: make back all their international costs when back in the american market, anything they sell abroad is just extra profit. Promoted by free trade agreements: through its policy of free trade, has opened up international markets to its cultural industries. Three positions: (in the debate of us cultural dominance) From 1960s on: very prevalent amongst critical scholars of media from 1960s on. Undeveloped" world dominated by western cultural products: expansion of american production, started to see the undeveloped" world, latin america, africa, asia, etc. Destroys indigenous (native) cultures: being swamped by american exports (both material and cultural commodities, cultural colonization. Creates a global sameness (homogeneity: extremely profitable to large, media corporations. From 1990s on: scholars became more favorable to free trade in culture.
