Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 2: Cultural Economics, Labour Power, Agribusiness

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= the relation between power (politics), wealth (economics), and the means of communication (media) But to understand what political economy of media is, and its different branches and debates, we have to take a historical view and see where it came from. Where people grow or make most of what they need to live. Markets (barter exchanging goods/services, buying and selling) Communities are materially poor, and local in scope. Landowners and church extract wealth by force, fear, and tradition. Poets, painters, musicians and other cultural jobs produce skilled craftspeople or artisans. Would produce work under the patronage or sponsorship of aristocrats or churches. Then, three of four centuries ago in europe: A market economy based on the buying and selling of goods begins to emerge. Rise of a class of property owners who make wealth by buying and selling. More and more goods produced as to be sold.

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