Media, Information and Technoculture 2100F/G Lecture Notes - Lecture 7: American Express, Stealth Mode, Black Operation

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2100F/G
• Professor: Nick Dyer- Witheford

Document Summary

Cultural industries depend on advertising for revenues. Work in advertising shaped by the same factors as work in other cultural industries. *using advertising to cover advertising, direct marketing, public relationships and market research, which is sometimes called (cid:494)promotional culture(cid:495) 75-90% revenues for broadcast tv and radio and newspapers came from. Product placements important revenue stream for film and video games: corporate sponsorship for theatre and dance performances. Social media and search engines depend almost entirely on advertising revenues: facebook and google are actually advertising companies, 95%+ of revenue comes from advertising. Selling content: film, video games, premium tv channels, netflix, directly paying money for a media experience. Selling advertisements: broadcast tv and radio, pay nothing. Doing both: product placement, regular cable tv, sell content and advertisements. If you are not paying, you are the product. Tv company will deliver to them the attention of huge audiences.