Management and Organizational Studies 3321F/G Lecture 6: 3321 class 6

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Erika Simpson

Document Summary

Haptic alerts can increase performance on tasks - more responsive to alerts that have vibration. Today"s goals: personality, trait theory, brand personality. He said if you can figure out the personality of a product you"ll figure out how to market it - he feels its either sex, insecurity or prestige. Top right are roles people play in society this is used not for people but for brands: bottom right is negative personality aspects too (shadow characteristics) Identifiable (measurable) characteristics that define a person (individual difference variables) - things people will tend to have as a more stable trait. Innovativeness, public self-consciousness, need for cognition, need for uniqueness, skepticism. Idiocentrics (unique self) vs. allocentrics (fitting in: contentment, health conscious, food preparation, workaholics, travel and entertainment, traits in use in marketing, mixed success, interact with situational factors. Brand personality: the set of traits people attribute to a product (as if it were a person)