Management and Organizational Studies 2320A/B Lecture Notes - Lecture 4: Consumer Behaviour, Consumerism, Charity Shop

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Michael Aloisio

Document Summary

Consumer behaviour describes all those activities a consumer engages in when selecting, purchasing, using, or disposing of products to satisfy their various needs and wants. Consumerism is contingent, and is influenced by a lot of internal and external factors. Consumer behaviour and buying decisions depend on a consumers level of involvement, which describes the level of interest in, concern bout, or investment a consumer makes into a purchase. Involvement isn"t just about the function of interest, but also the consequences and potential risks of making a purchase. It is possible for consumers to have different levels of involvement for the same type of product because at the end of the day, it is all about the perceived value. Consumers with low involvement engage in limited and or. There are 3 different types of decision making variations that consumers can engage in. Each of which has to do with their level of involvement;